The Take Care Cape Cod campaign was adopted in 2019 after Jill Talladay, Executive Director for CARE for the Cape and Islands, learned of a similar campaign in Tahoe, CA that yielded positive results for that area. Jill brought Take Care to Cape Cod, and now Cape Cod is the second site in the country to adopt this campaign to help educate visitors and year-round residents about how we can all join together to preserve our precious Cape Cod.